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Ever read a book to your child and thought, “I can do that?” It’s not as easy as it seems. Come hear Penny Eifrig from Eifrig Publishing speak on the current trends in publishing children’s picture books. The talk is free and open to the public.

Eifrig Publishing, LLC, was founded in 2006 by Penny Smith Eifrig of both Lemont, PA, and Berlin, Germany. With degrees in History, German, Literature, and Russian from Cornell University (BA ’90) and the Free University of Berlin (MA ’94), she began her career as a field producer for NBC News during the East German Revolution before founding Eifrig Publishing. The company’s motto is its mission — “Good for our kids, good for our Earth, and good for our communities.” Eifrig’s books promote social and environmental consciousness and empower children as they grow in their communities.

She and her German husband also started another small business, Knütes, which developed out of an idea to design and patent innovative gloves for handholding (www.knuetes.com) made locally from 100% recycled plastic bottles.